The Wonder 500

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PRESS RELEASE2016.01.28

The Wonder 500™ campaign in New York

FINE PRODUCTS FROM JAPAN NEVER BEFORE SEEN IN THE U.S. MAKE THEIR WAY TO NEW YORK AS PART OF “THE WONDER 500™” EXHIBITION, JANUARY 28th – FEBRUARY 9th

 
 
New York, NY – January 20, 2016 – The Wonder 500™ Project Management Office is launching The Wonder 500™ campaign in New York to showcase unique Japanese products that are unfamiliar outside of the country. Comprising 500 products from all 47 Japanese prefectures, selected by 30 of Japan’s top expert producers, each of these items embodies the craftsmanship and superior design that Japanese products are renowned for. The Wonder 500™ exhibition runs from January 28th until February 9th at the Exhibition Hall at 4 West 43rd Street (4-16 West 43rd Street, New York, NY 10036, USA).
 
The Wonder 500™ exhibition will take place from 11:00 a.m. until 7:00 p.m. daily, with admission free to the public. For more information, visit www.TheWonder500.com.
 
 
Examples of The Wonder 500™ products that will be on display include:

 Wonder 500 NYC Announcement Suzugami tin paper that can be folded into endless variations to create  newly shaped and stylish dishes for each of your meals. The tin paper  can made flat again using a simple wooden roller.
 edo The Edo Glass Guinomi Sakasa Fuji (or Upside-down Mt. Fuji Sake Cup) is the result of a traditional craft that has been passed down since Japan’s Edo Period. The glass has been melted at a high temperature of 2,500 Fahrenheit (1,400 Celsius) and wrapped around an iron pole, then blown, pushed, and lengthened by hand to shape into glass pieces.
shotturu Shottsuru fish sauce is aged 10 years using only fresh sailfin sandfish and sun-bathed salt, without a single drop of water added.
karakami This Karakami Kit allows you to print the traditional patterns of Kyoto Karakami paper art by hand.

 
 
Japanese design embodies both simplicity and practical innovation, providing an emotional allure fused together with fine craftsmanship. Through these 500 specially crafted and creative items, The Wonder 500™ campaign hopes to communicate the warmth and ingenuity of Japanese invention.
 
The 500 products fall broadly into several industries including food, manufacturing, accessories and fashion, home décor, furniture design and tourism. They range from items such as specially hand-crafted lacquered chopsticks, hand-blown glass cups, denim, couture bags, condiments such as seasoning and sauces, and much more. Each and every one of the 500 items expresses the values embodied by Japanese society since ancient times, such as innovative craftsmanship, cutting-edge concepts and quality design.
 
The Wonder 500™ was exhibited at Paris Design Week in September 2015, while a selection of The Wonder 500™ products is on display at Monocle magazine’s Monocle Shops in London, Tokyo, New York, Hong Kong, Toronto and Singapore to the end of March 2016.
 

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Information on The Wonder 500™ Project Management Office
The executing agency appointed to operate the The Wonder 500™ Project Management Office for this auxiliary enterprise of the Ministry of Economy, Trade and Industry of Japan is Revamp Corporation (Headquarters: Minato-ku, Tokyo, Representative Director, President and CEO: Takashi Sawada).
 
 
Media Contact:
Finn Partners
Aik Wye Ng
T: 212.715.1600
E: aikwye.ng@finnpartners.com

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